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Research center «MICAR» is aiming at scientific and research activity in social sphere, modeling and prognosing of social processes and phenomena, information support and consulting, marketing activity and research.
Our principles
- scientific integrity
- high theory
- cleared up methodology
- «actual» social trends
Our main activity spheres
Scientific research «MICAR» has wide experience in investigation of transnational interaction and transnational networks, innovative development of modern society, investigation of human and social capital, analysis of migration flows, surveys of Internet-space.
Marketing research «MICAR» conducts surveys aimed on defining target market, target market segment and target group, opportunities of putting into market new product, evaluation of closest competitions, internet – marketing and surveys in network. In scope of center’s interests are: on-line and off – line surveys, media-planning, elaboration and testing of new names, logos and corporate styles, concepts of publicity staff.
Social projects «MICAR» takes part in elaboration of social projects focused on solving problems of cross-cultural interaction, development of civil society institutions, stable social development, and influence of globalization on space within society.
Consulting «MICAR» provides assessment of company’s management efficiency, corporate culture, market positioning, modeling of market situation and it’s development prognosis. |